Guthy-Renker Partners with MLM for First Time

You know about Guthy-Renker infomercials? If you don't, you definitely aren't much of a TV watcher. But you might be one of those channel surfers who blows through the boob tube and happens to catch someone selling their wares. In fact, most have seen the sometimes hokey, but effective, informercials - from Tony Little's Gazelle exercise equipment to Tony Robbins' motivational CDs. And the most recent - Jessica Simpson's Proactiv facial cream. Guthy Renker is the gold standard in the infomercial space, a multi-billion dollar company.

Fact#1: Guthy-Renker is presented with hundreds of products a year.

Fact#2: Most inventors and business people of mass-market products desperately want to partner with G-R to get a slice of the infomercial world.

Fact#3: Guthy-Renker carefully CHOOSES who they want to work with given their criteria.

Question: What does it say about a product/company when G-R chooses to partner with them?

Well, in April 2007 they announced their partnership with a health/wellness MLM company founded by Steve Scott and others. This is a first. They saw the value in the product and leadership, and will begin to produce infomercials once the sales force reaches 10,000+ according to Co-Master Distributor, William Anderson.

Currently Dr. Keller's nutraceutical company is growing at a rate of 30% per month. The first 6 weeks of the Pre-Launch on February 1, 2007 grossed over $1.5 million.

The plan is that leads brought in by the infomercials will be funneled to the current distributors. This bodes well for the 98% of MLMers who would rather have people come to them rather than the MLMer going out into the cold market. Television advertising has always been extremely expensive. But with Guthy-Renker behind the rollout, there is a lot of confidence in the future growth of the company.

For a copy of the Press Release, Click Here

-JustinW

Bill Andersen, Co-Master Distributor, Discusses the Guthy Renker Partnership